Citizen is the simplest way for businesses to gain deep
customer data and enable intent marketing.
Using Citizen you can accelerate your GDPR programme and gain better customer data.
Improve your marketing ROI
Optimise your advertising spend and boost campaign conversion rates using networked data direct from your customers.
Acquire provable consent from customers
Citizen makes customer consent and communication simple, so your valuable marketing lists are protected under the GDPR.
The GDPR requires direct consent for data collection; you may have to delete historical data from lists and databases. Citizen simplifies the acquisition of customer consent, ensuring that your prospecting and customer conversion activities continue legitimately.
Unify your CRM and marketing communication platforms with one click, helping your business provide an intent-based customer view. Our platform integrates with the world's leading marketing communication tools.
Real, Verified Users
Citizen's network provides direct access to your customers' preferences and personal data. Increase the depth of data that can be used in data driven campaigns and reduce the level of risk from fraud.
Let customers manage their data directly and in one place, keeping you updated on their preferences and personal information. Citizen helps you re-engage lapsed customers, bringing your data up to date.
Knowing what customers are looking for at an exact moment and where they are looking to find it is key to customer acquisition. Accurate and timely customer data paves the way for true intent marketing.
Present highly relevant offers, boost conversions, reduce wasted ad spend, and decrease your customer acquisition costs. Protect your valuable marketing lists and simultaneously increase engagement.
Double opt-in marketing lists & databases
Unified customer view for marketing preferences
Subject data access request management
Data driven prospect & account targeting
Intent marketing for digital communications
What is the General Data Protection Regulation?expand
Legislation introducing new consumer rights which aim to secure the privacy and security of individuals. These require companies to adjust their approach to the use and storage of customer data. Breaches may be punished with fines reaching between €10-20 million or 2-4% of annual turnover.
Can you provide GDPR compliance?expand
It's worth noting that no single external solution can make a company GDPR compliant; companies which process data need to review both their operational practices and technical capabilities, in order to ensure that consumer rights are respected. Citizen provides a technological solution maintaining a direct and legitimate connection between companies and their customers. And all without the need for passwords.
How do you protect customer data?expand
Citizen encrypts all data stored on the platform using a tokenisation process. Our tokens are created using either the keys on consumer mobile devices, or the business's own key.
Do you share our user data with other companies?expand
Citizen does not share your data with anyone without your consent. As we cannot see your encrypted data, all requests must be consensually agreed by both the business and their customers.
What platforms are you integrated with?expand
We connect with most leading CRMs and email providers. You can find our integrations in your CRM marketplace.